How we Work

Embryonic definition: of or relating to an embryo. 2: being in an early stage of development.

Development Process

We set up mBryonics to be the ideal environment to take an idea through the development process until it is strong enough to break out of the shell and into market.

Industrial design studios are typically only capable of producing a mockup of the prototype design for the client. To transform the mockup into a full fidelity prototype it usually requires collaboration with multiple 3rd party partners with the relevant expertise.

mBryonics has the necessary knowledge and skills within its design and development team to take a product idea all the way to pre-production.

The creation of a technology product is typically a joint interaction between many different design disciplines. To do it well requires setting the right process in motion from the start. What happens at the initial contact is always an important step to set the project off on the right foot. We like to fully understand the scope of work that is being requested and how it fits in to the overall project so that we can give our best support and advice to a project. This means getting to know the current level of technology readiness before commencing a project and also identifying and becoming familiar with the key roles and capabilities of people working on the project. This is so that we can ensure that we are offering the best value for money and also that we are offering you the best use of our skills.

Every client project process is unique, and we endeavour to be as agile as possible but we have refined a general phased process that is adaptable and time-proven.

Phase 0 - Feasability

We start by understanding where you are in the development process and product lifecycle. From there we see what value we can bring and if we can achieve it in a cost effective way. We are selective in the projects we take on and only get involved if we feel we will be able to add real value.

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Phase 1 - Planning

If we are a good fit then we move on to the crucial planning stage. To do this we carry out a technology assessment review. The depth and scope of this review is dependent on the project. In some cases the parameters are clear and well defined. In some cases we may need to do a more detailed analysis to test any unresolved hypotheses, be they technical, human factors, or in the business model. From here we can identify the work to be done and create a practical plan of action.

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Phase 2 - Preliminary Design

In the preliminary design phase we take the findings of the technology review and come up with a device or method that will meet the parameter requirements in a cost effective way. Many of the design development stages happen to some degree in parallel with each other at this point. We are a multidisciplinary team and so can make considered design decisions rapidly while maintaining an awareness of the overall product view. These range from technical challenges, to manufacturability, to the end user experience and market uptake. Initial design files are created, preliminary simulations are performed for design validation and the design is put forward for development and testing.

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Phase 3 - Prototype Development

Concept Development and prototyping: We take the preliminary design and use it to create a full fidelity prototype for testing. We find to successfully design products you also have to make them. This is why we do in-house prototyping with full manufacturing processes where possible. Doing it in-house allows for a much more rapid prototype development process, and greater ease of iterative design. A test process is implemented to check the prototype meets the design requirements.

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Phase 4 - Design Optimisation

Results from the prototype testing feed back into the design process. The testing required for each project is unique. After prototyping and product and user testing, there is always critical feedback to incorporate into the design optimisation. Additionally at this stage more focus is given to making parts easier to manufacture and assemble.

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Phase 5 - Technology Transfer

Finally, we ensure that all the design files and engineering drawings are transferred to other third parties, such as contract manufacturers. We give support to pre-production activities such as tooling. From proposal to concept to production, this process is a means to an end, which is the start of production.

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